In our latest episode of The Vivid Truth Podcast, we sit down with the West Coast Regional Vice President of Hoonigan to chat about car culture, project cars, wheels, and how he got to be an executive at one of the industries leading brands. Hoonigan which original started out as apparel and lifestyle merch for the late Ken Block and his rally team, later became one of the staples in automotive entertainment on YouTube. It was later purchased by the private equity backed Wheel Pros organization. Wheel Pros owns popular brands such as Rotiform, Fuel, Niche, KMC, Black Rhino, American Racing, and many more.
In the European vehicle space, Rotiform has become one of the most recognized brands starting out with their Lamborghini Gallardo replica cast wheel for VW’s and Audi’s. They later turned this into a major design house creating iconic designs for 1pc and multi-piece wheels that would appear on everything from Subaru’s to Porsche’s, and Lamborghini’s. Here at Vivid Racing we have used Rotiform on some of our Project Cars including the McLaren 12C, Mercedes CLA45, and our Porsche Macan GTS. One of the original brands from MHT before it was acquired by Wheel Pros was Niche. This was one of the early 1pc forged wheel companies who would private label for many different brands based in Southern California. Both our Porsche 997.2 Turbo S and 991 Turbo featured Niche wheels. We even used these on our Lamborghini Gallardo LP-560.
For the off-road market, Fuel Wheels has been the number 1 brand in this space. Fuel is extremely popular on trucks and jeeps. Their UTV line has dominated competition and their big truck forged wheels are well recognized in the South. Their 1 piece cast wheels we have used on our Project Toyota Tundra as well as our Can-Am X3 Max.
The entire Hoonigan team has evolved but its good to see its direction is still being pushed by true enthusiasts!
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